Rated 4.8/5 by 6,939+ reviews
Make An Impression.
Luxury-level fragrances designed to make you feel confident, magnetic, and unforgettable, without the luxury price tag.
10+ Hour Lasting
Premium-Grade
Don't take our word for it, see what our happy customers have to say!
Smel. was born from a simple question — why are perfumes and aftershaves so expensive? In 2017, our founder Josh White dug into the industry and discovered that most of the cost came from branding, not ingredients.
So, he teamed up with expert perfumers to recreate the essence of five bestselling designer scents — without the designer price tag. The result? High-quality fragrances that smelled familiar, sold fast, and built a loyal following through word of mouth.
As demand grew, so did the range. From five to nearly 50 scents in just two years — and we’re still expanding. At Smel, we believe in top-quality scents without the inflated prices. Simple. Effective. Smel.
10–12 hour lasting performance
Fades after a few hours
High concentration of fragrance oils
Watered-down formulas
Smells rich, smooth & expensive
Often sharp, synthetic or flat
Designed for compliments
Smells generic or forgettable
Vegan, cruelty-free & skin-safe
Unknown ingredients or animal testing
Made in the UK under strict standards
Mass-produced with inconsistent quality
